Sky Comedy is celebrating it’s 3 year anniversary and we think this is a great opportunity to show customers just how beneficial it has been to them, using facts about how good laughing is for their health.
SKY – Isle of Wight Festival sponsorship
With often amusing bands names displayed with sharp typography, one of the best things about festivals are the distinctive posters. As sponsors and broadcasters of the festival, it was a design language perfect for Sky to show their contribution to the line-up.
Ab-Inbev Polar Beer Nullifier. The only beer cooler that blocks all cellphone signals.
How do you put the buzz back in bars? Drinking establishments desperately needed an idea to get people talking because, due to the distraction of mobile phones, the art of real conversation was drying up. Step in South Brazil’s popular cerveja, Polar Beer, a Ab-Inbev brand, who put the best minds to work to create an ingenious solution: the Polar Nullifier - the only beer cooler to block all cell phone signals within 1.5 metres (the average size of a bar table). Giving you and your mates enough space to properly bond without WhatsApp or Twitter butting in.
Bronze (Innovation) - Epica Awards
To show that you can watch Netflix seamlessly from the Sky Q box and get the best of both worlds we had a rather handy visual device at our disposal. It was the Sky “Q” asset itself, and it would have been silly not to use it. Making it the perfect place for heroes of different service providers to meet and hang out together.
Underground Concerts
Gigs in London can be pricey, and even if you can afford it, a ticket can be like gold dust. So if you can’t get in, go underground - quite literally. Bang & Olufsen partner with the hottest bands to broadcast the performance live from busking Beoplay A2s. Which with their perfect music quality, make it seem just like being there.
La Collection de Stinks
Burnt turkeys, great grandma, stinky blue cheese, and well…just brussel sprouts, Christmas is great for bringing people together, but not necessarily the smells. To reassure the public that these unwelcome yuletide visitors can be kept under control, Febreze sent essences of the 5 worst offenders to key influencers, carefully concocted by a crack unit at the Chemistry department of P&G. They were then sent to key influencers, luckily also with the special Febreze air-fresheners that eliminate them. This created a real whiff on social media, with the high profile recipients embarking on real life tests on YouTube and other channels.
Mixed generation
With more fashion styles to shake a stick at, Renner is the largest fashion chain in Brazil. In fact, they alone perhaps have the range broad enough to appeal to the vast spectrum of tastes adopted by one of their key markets: teenagers. An audience who love to adopt the ‘uniform’ of their chosen tribe as their identity. But to engage them, we asked the thought-provoking question; what happens if you mix it up? Both the look and the attitude of these subcultures? Using the Renner brand message ‘You have your own style, Renner has all of them’, the response was huge and barriers were broken. 42,000 applicants created whole new looks, with surfer types getting a rocky, or the ‘jocks’ getting glam. Teenagers curated new and interesting mash-ups. And hopefully got to understand one another better too. With the audience actually curating 10 ads that appeared in the hippest magazines. And real cut-through, sparking the conversation on social media.
RBS/GLOBO ( biggest TV channel in Brazil) – Show your support.
It can be hard to put into words how much you love your team. Much better to just let it all out with your own incomparable, indescribable hula-hula or thingy-ma-jig. And even better if you can capture the moment, so that people will hopefully understand just how passionate you are about your team. We encouraged the fans, and they responded. With the funniest and most bizarre making it to the TV screen and winning special prizes.
